Author: Anthony Hawkins

Anthony is a marketing analytics pro passionate about the Health and Wellness industry. Since closing his juice bar and cafe - Juice2Live, Plainfield IL - in 2012, he has dedicated his career to advancing the Wellness Industry through digital marketing analytics best practices. In addition to his background in marketing, he has a Masters in Digital Marketing Analytics from Aurora University.

Predictive Analytics for Marketing a Wellness Business

April 23, 2018

What is predictive analytics? “Predictive analytics is information technology that produces a predictive score for each customer or other organizational element. Assigning these predictive scores is the job of a predictive model which has, in turn, been trained over your data, learning from the experience of your organization”. Predictive Analytics World (follow them on LinkedIn) … More Predictive Analytics for Marketing a Wellness Business